How To Sell More Girl Scout Cookies
- February 15, 2009
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KingMonkey
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Writer
JennaScherer
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Music
The Way It Is
- Voice Over Artist Monica Olive
You have the basics down, but there’s more to selling Girl Scout cookies than meets the eye. Here are some easy ways to increase revenue.
You Will Need
- A parent or guardian
- Cookies
- A Girl Scout uniform
- A cookie order form
- An enterprising spirit
- Other Girl Scouts
- A booth
Always have a parent or guardian present, only go door-to-door during the day, and never enter a stranger’s house or car.
Step 1: Know your product
Get familiar with the different types of cookies—their names, flavors, and basic ingredients. Try them for yourself so you know what each one tastes like, and be sure to bone up on newly released varieties.
Since many people have food allergies, find out which cookies contain nuts, gluten, dairy products, and other common allergens.
Step 2: Make nice
When approaching potential buyers, introduce yourself, make eye contact, and smile. Ask about their cookie preferences, and suggest other varieties they might enjoy. Don’t forget to wear your uniform proudly.
People like to know their money is going to a good cause. Go into specifics, explaining how cookie sales will fund your troop’s activities and projects over the coming year.
Step 3: Location, location, location
Hawk your wares in high-traffic areas like schools, shopping centers, festivals, retirement communities, and offices. Be sure to get permission from whoever’s in charge before claiming your turf.
Step 4: Maintain contacts
If you’re a sales veteran, call, visit, or email customers who have ordered from you in the past. Keep a written record of everyone’s name, phone number, email, and favorite cookie variety.
Step 5: Work together
Join forces with other Girl Scouts and their parents to sell from a booth. Hanging out with friends is more fun than going solo, and you’ll be able to pool your resources to ramp up sales.
Teamwork’s great, but don’t let anyone horn in on your core customer base.
Step 6: Go big
Why sell individual boxes when you can sell whole cases at once? Talk to local business owners about buying cookies in bulk to use as employee incentives or customer gifts.
Step 7: Get a gimmick
Work with your troop to coin cool slogans, create posters using them, and even compose cookie jingles to sing while you sell.
In 2008, 15-year-old Jennifer Sharpe from Dearborn, Michigan sold 17,328 boxes of cookies—an unofficial Girl Scout record.
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Comments (2)
There's a tip missing: I am an easy target, come to my doorstep and I will buy masses of cookies. Also stake out college libraries during finals and midterm periods. Trust me, students will buy mass amount of cookies and smuggle them in during study hour.
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