How To Develop Sales Resistance

The best defense is preparation: If you’re looking for something specific, shop around or search for it online so you’ll be able to recognize a real steal.

Never let a salesperson make you feel obligated to buy something because they’ve let you taste a sample or spent a lot of time waiting on you. The urge to reciprocate is such a strong human response that many sales people consciously try to exploit it.

Don’t fall for the old “this deal is only good today” ploy. In most cases, you can get the same offer tomorrow.

Don’t be fooled into thinking that you will never, ever find another item like the one you are wavering on. Making an item seem scarce to increase its perceived value is another persuasion tactic that salespeople use.

Instead of getting excited when a salesperson keeps reducing a price, ask yourself why the salesperson is so eager to get rid of the product, and why the price was so inflated in the first place.