How To Master Online Career Networking

Once you’ve joined some sites, browse their “groups,” sections for smaller online associations you might like to join, like a trade organization related to your work.

Create a compelling profile that includes your resume and a high-quality photo suitable for use by a job recruiter.

Check out the job postings on your networking sites. If you see a position that interests you, check your network of friends and business contacts to see if anyone knows someone who can help you score an interview.

Stockpile goodwill by writing recommendations for other members without them asking. Just make sure the praise is warranted, or you risk losing credibility.

Be picky – don’t accept every cyberspace invitation just to be polite. Someone with a checkered work history could compromise your professional reputation.

When asking people to join your network, send a short message along with the invitation reminding them how you know them. Don’t assume someone from four jobs ago will remember you.

If you ask a contact to introduce you to one of their contacts, try to think of a favor you can do for them, or assure them that you owe them one. Trying to latch on to everyone else’s business contacts without offering your gratitude is a sure way to become an online outcast.

Be discreet about conducting a job search while you already have one. Before you contact anyone about a position, check to see if they’re connected to anyone at your current firm. And be careful what you say in group e-mails and updates; you never know who’s lurking in cyberspace!