19042 868 Language & Reference Politics & Citizenship Political Tasks true Thu, 16 Apr 2009 09:17:37 -0700 /system/videos/2/42/90/01/19042.flv /system/videos/2/42/90/01/19042_hd.flv politics, advertisement, commercial, election, race, presidential, running, office, campaigning How To Make a Political Attack Ad http://www.howcast.com/videos/19042-How-To-Make-a-Political-Attack-Ad http://www.howcast.com/videos/19042-How-To-Make-a-Political-Attack-Ad/edit approved 126 1280 720 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=19042"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=19042" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 8 cognitivefilms http://img.howcast.com/system/thumbnails/19042/fiorita_political_attack_ad_hd_1_xxlarge_maintained_aspect.jpg 1609 false false false 41194 1 19 Step Scare people Create doomsday scenarios. Make the young think nuclear holocaust is imminent; remind the middle-aged that Social Security is going bankrupt; tell old folks they’re going to have to start choosing between dinner and their meds. Your candidate, of course, is the only one who can turn things around.

]]> 41195 2 40 Step Pounce Go over your opponent’s voting record and speeches to see what you can take out of context—and pounce when he stumbles.

]]> 41196 3 53 Step Imply something sinister Imply something sinister about your opponent, like his secret motive for running for office is to promote polygamy or establish the Taliban in the U.S.

]]> 41197 4 64 Tip Be suitably vague in your implications—so they can’t be easily disproved.

]]> 41198 5 69 Step Find a catchphrase Find a negative catchphrase that you can apply to your opponent — like “Slick Willie” — then beat it like a dead horse.

]]> 41199 6 78 Step Dig up dirt Dig up dirt. Don’t kid yourself—despite what voters say about wanting a “clean campaign,” they eat up scandal, especially if it’s salacious.

]]> 41200 7 90 Tip Make sure the dirt is fresh. Research shows people love a new scandal, but get annoyed with ads that repeat old, well-known infractions.

]]> 41201 8 98 Step Stay negative Above all, stay negative. Research shows that negative attacks on one’s political opponents are far more effective than self-promotion.

]]> 41202 9 108 Fact President Lyndon Johnson’s 1964 “daisy commercial” – in which a 6-year-old girl is shown picking daisies just before a nuclear bomb explodes – was called “the dirtiest ad ever done.”

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facebook Language & Reference Politics & Citizenship Political Tasks 13 http://img.howcast.com/system/thumbnails/88596/grassroots_movement_hd_1_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/88596-How-To-Create-a-Grassroots-Movement-Using-SocialNetworking-Sites 868 88612 How To Be an Effective Dissident HowcastGuide 4046 Mon, 01 Dec 2008 15:38:51 -0800 38 bender ]]> 178 http://media.howcast.com/system/videos/6/12/86/08/88612.flv protesting, effectively, political, making, impacting, dissident, rebeling, revolution, change Language & Reference Politics & Citizenship Political Tasks 7 http://img.howcast.com/system/thumbnails/88612/effective_dissident_hd_3_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/88612-How-To-Be-an-Effective-Dissident 868 88721 How To Launch a Human-Rights Blog HowcastGuide 889 Mon, 01 Dec 2008 16:06:34 -0800 12 mrmanoog ]]> 170 http://media.howcast.com/system/videos/3/21/87/08/88721.flv blogging, launching, starting, internet, technology, 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