Up next in Politics 101 (34 videos)
Better understand our political system and election process with these videos.
You Will Need
- Rumors and innuendo
- A catch-phrase
- Something taken out of context
- A fresh scandal involving your opponent
Create doomsday scenarios. Make the young think nuclear holocaust is imminent; remind the middle-aged that Social Security is going bankrupt; tell old folks they’re going to have to start choosing between dinner and their meds. Your candidate, of course, is the only one who can turn things around.
Go over your opponent’s voting record and speeches to see what you can take out of context—and pounce when he stumbles.
Imply something sinister
Imply something sinister about your opponent, like his secret motive for running for office is to promote polygamy or establish the Taliban in the U.S.
Find a catchphrase
Find a negative catchphrase that you can apply to your opponent — like 'Slick Willie' — then beat it like a dead horse.
Dig up dirt
Dig up dirt. Don’t kid yourself—despite what voters say about wanting a 'clean campaign,' they eat up scandal, especially if it’s salacious.
Above all, stay negative. Research shows that negative attacks on one’s political opponents are far more effective than self-promotion.