202029 1528 Technology Internet & World Wide Web Music & Video true Sat, 04 Jul 2009 04:05:34 -0700 /system/videos/2/29/20/20/202029.flv technology, youtube, using, political, politics, government, politicians, internet, video, sharing How To Use YouTube For Politics http://www.howcast.com/videos/202029-How-To-Use-YouTube-For-Politics http://www.howcast.com/videos/202029-How-To-Use-YouTube-For-Politics/edit approved 209 640 360 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=202029"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=202029" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 5 bender http://img.howcast.com/system/thumbnails/202029/yt_politics_hd_1_xxlarge_maintained_aspect.jpg 731 false false false 76876 1 51 Step http://img.howcast.com/system/thumbnails/202029/51.jpg Check the YouTube pulse Search your candidate’s name, or the issue you’re passionate about to see what’s on YouTube already. You might find clips of your candidate’s message that have been taken out of context, or footage that misrepresents the facts of an issue. Taking YouTube’s pulse first will help you craft your own message effectively.

]]> 76877 2 68 Tip Search any and all relevant keywords surrounding your candidate or issue, including opposing views.

]]> 76878 3 75 Step http://img.howcast.com/system/thumbnails/202029/75.jpg Define your objectives Determine what you’re trying to accomplish with each video, and who you want to reach. Would a series of issue-focused political commercials work best? Q&A sessions in which your candidate answers voter-submitted questions? Daily video diaries that address breaking developments on your campaign?

]]> 76879 4 91 Tip Focus on one issue per video so you don’t dilute your message. You can upload as many videos as you want for free on YouTube.

]]> 76880 5 99 Step http://img.howcast.com/system/thumbnails/202029/99.jpg Shoot the video Shoot your video. Make it compelling and concise, and try to distill complex issues into small, digestible bites. Don’t obsess over production values; a solid message is more important. Simple graphics and B-roll footage are easy ways to make your video stand out.

]]> 76881 6 116 Tip Solicit volunteers to help make your video by searching for YouTube users who may be sympathetic to your campaign.

]]> 76882 7 123 Step http://img.howcast.com/system/thumbnails/202029/123.jpg Include a call to action Include a direct call to action. Ask people to sign a petition or donate money, or just forward the video to their friends. All you need to do is ask – engaged viewers will want to know what they can do next to help.

]]> 76883 8 135 Step http://img.howcast.com/system/thumbnails/202029/135.jpg Use good keywords Include relevant “tags” – keywords that help people find your video when they search for clips on your candidate or issue. Mimic keywords and descriptions of similar political videos so that yours shows up in the same search results. Go with an attention-grabbing title that will make people want to watch, but be sure it’s accurate. Misleading people about the content of your clip can lead to bad feedback.

]]> 76884 9 158 Tip For more information about creating and optimizing your video, visit youtube.com/youtubehelp.

]]> 76885 10 167 Step http://img.howcast.com/system/thumbnails/202029/167.jpg Spread the word Reach out to YouTube users who are likely to find your message compelling. Post your video on related message boards, or get it embedded on popular blogs. Social-networking sites like Facebook and Twitter are also great ways to spread the word.

]]> 76886 11 181 Step http://img.howcast.com/system/thumbnails/202029/181.jpg Monitor your performance Monitor your video’s performance with YouTube’s Insight tool – you’ll see who’s watching, and how they’re finding your video. If you find you’re not reaching your target audience, shift your approach and try again. There’s always a new audience on YouTube.

]]> 76887 12 197 Fact You can stay on top of political video trends with YouTube’s political blog, Citizentube, at citizentube.com.

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Essential Skills, Explorer, exploring, hide, history, Instructional, internet, learn Technology Internet & World Wide Web Web Browsers 2 http://img.howcast.com/system/thumbnails/3206/v2_clear_history_explorer_sd_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/3206-How-To-Clear-Your-History-in-Internet-Explorer-7 1500 11274 How To Clear Your Internet History in Safari HowcastGuide 6559 Mon, 02 Jun 2008 06:54:17 -0700 6 Kimbo ]]> 65 http://media.howcast.com/system/videos/4/74/12/01/11274.flv DIY, Instructional, tutorial, Do It Yourself, Tips, Essential Skills, Learn to, technology, computer, computers, PC, Mac, surfing, browsing, internet, clear, erase, history, cover, your, tracks, secretly, hide, browse, surf, private, privately, exploring, Technology Internet & World Wide Web Web Browsers 0 http://img.howcast.com/system/thumbnails/11274/clear_history_safari_hd_01_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/11274-How-To-Clear-Your-Internet-History-in-Safari 1500 12028 How To Clear Your Internet History in Firefox HowcastGuide 16297 Thu, 05 Jun 2008 07:05:37 -0700 14 Kimbo ]]> 67 http://media.howcast.com/system/videos/2/28/20/01/12028.flv DIY, Instructional, tutorial, Do It Yourself, Tips, Essential Skills, Learn to, technology, computer, computers Technology Internet & World Wide Web Web Browsers 2 http://img.howcast.com/system/thumbnails/12028/clear_history_firefox_hd_2_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/12028-How-To-Clear-Your-Internet-History-in-Firefox 1520 90601 How To Circumvent an Internet Proxy HowcastGuide 16420 Tue, 02 Dec 2008 04:24:47 -0800 30 bender ]]> 242 http://media.howcast.com/system/videos/0/01/06/09/90601.flv prohibited, sites, websites, accessing, blocked, around, censored, government, web, technology Technology Internet & World Wide Web General Internet 4 http://img.howcast.com/system/thumbnails/90601/circumvent_internet_proxy_hd_5_xxlarge_maintained_aspect.jpg 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