213774 31 Business & Finance Advertising & Marketing true Thu, 05 Nov 2009 06:47:56 -0800 /system/videos/1/74/37/21/213774.flv twitter,social,networking,blogging,blogs,computers,technology,internet,business,small,tools,communications,partners How To Use Twitter For Business http://www.howcast.com/videos/213774-How-To-Use-Twitter-For-Business http://www.howcast.com/videos/213774-How-To-Use-Twitter-For-Business/edit approved 154 640 360 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=213774"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=213774" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 7 TwitterVideos http://img.howcast.com/system/thumbnails/213774/twitter_business_hd_1_xxlarge_maintained_aspect.jpg 16320 false false false 102928 0 27 Step http://img.howcast.com/system/thumbnails/213774/27.jpg Create an account Create a company profile. Go to twitter.com and click “Sign up now.” Then, type your company name in the “Full name” and “Username” boxes, and follow the on-screen instructions to set up your account.

]]> 102929 1 40 Step http://img.howcast.com/system/thumbnails/213774/40.jpg Personalize your profile Personalize the profile to give your company a face. In Settings, upload a picture and add the names of people who will be tweeting on the account. Because space is limited to one line in the bio section, many companies put additional information in the background image under the Design tab.

]]> 102930 2 56 Step http://img.howcast.com/system/thumbnails/213774/56.jpg Build relationships Start building relationships. Write Twitter updates, called “tweets,” about breaking business news, post links to sites or articles your followers might be interested in, repost other tweets you like, and make followers feel like insiders with behind-the-scenes looks at your company.

]]> 102931 3 73 Tip Using a casual tone brings you closer to customers.

]]> 102932 4 77 Step http://img.howcast.com/system/thumbnails/213774/77.jpg Listen Discover what people are saying about your product or service. In the search box, type the name of your company, brand, or products, and look for instances where it’s mentioned. Leverage what you learn to enhance your strategy and improve your products and services. Remember that everyone’s opinion is valid.

]]> 102933 5 94 Tip Monitor @messages, or public messages directed at you, on the right side of your Twitter home page.

]]> 102934 6 100 Step http://img.howcast.com/system/thumbnails/213774/100.jpg Respond Connect with your customers. If someone sings your praises, jump in to say thanks, and offer helpful hints. If someone has an issue with your product or service, take time to address their concerns. Every interaction with a customer can become a positive experience.

]]> 102935 7 115 Step http://img.howcast.com/system/thumbnails/213774/115.jpg Tailor Twitter to your company Give your customers real value, by posting exclusive coupons and information about sales and special events. Twitter helps you figure out what your customers want – and how to give it to them.

]]> 102936 8 127 Step http://img.howcast.com/system/thumbnails/213774/127.jpg Pay attention Take note of what works for you, and what doesn’t. Evaluate customer feedback, interaction with your followers, and engagement levels. As you come up with new ways to effectively use Twitter, you’ll notice a bump in customer satisfaction – and the bottom line.

]]> 102937 9 143 Fact Dell Outlet, a division of the computer manufacturing giant, has generated more than $3 million in revenue leads as a result of its Twitter posts.

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