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    <easy-steps>true</easy-steps>
    <created-at>Tue, 02 Dec 2008 16:32:08 -0800</created-at>
    <filename></filename>
    <tags>creating, Democracy, democratic, protesting, oppression, government, politics, alliance, youth, movements</tags>
    <title>How To Create Grassroots Movements For Change - 2: Building Your Online Platform</title>
    <description>
      <![CDATA[Maximize your online audience by creating social networking groups, designing a web site, and tying everything together into a unified platform. The internet is a new movement's best friend, when it's used strategically—all you need is a computer and your cause.]]>
    </description>
    <permalink>http://www.howcast.com/videos/217781-How-To-Create-Grassroots-Movements-For-Change-2-Building-Your-Online-Platform</permalink>
    <edit-url>http://www.howcast.com/videos/217781-How-To-Create-Grassroots-Movements-For-Change-2-Building-Your-Online-Platform/edit</edit-url>
    <state>live</state>
    <duration></duration>
    <width></width>
    <height></height>
    <embed></embed>
    <rating>1</rating>
    <username>Howcast</username>
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    <views>202</views>
    <overlay>
      <titlecard></titlecard>
      <steps></steps>
      <overlays></overlays>
    </overlay>
    <ingredients>
      <ingredient>
        <![CDATA[A computer with internet access]]>
      </ingredient>
      <ingredient>
        <![CDATA[A mission statement]]>
      </ingredient>
      <ingredient>
        <![CDATA[Facts and figures]]>
      </ingredient>
      <ingredient>
        <![CDATA[An FAQ]]>
      </ingredient>
      <ingredient>
        <![CDATA[Videos, brochures, newsletters, and blogs]]>
      </ingredient>
    </ingredients>
    <markers>
      <marker>
        <id>86121</id>
        <position>1</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Research social networking sites</title>
        <textile-text>
          <![CDATA[Explore a variety of social networking sites like Facebook, MySpace, Orkut, Bebo, and Hi5. Choose a few you like best—there’s no need to restrict yourself to just one. If you're already a member of several, start with the one where you have the most connections.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Explore a variety of social networking sites like Facebook, MySpace, Orkut, Bebo, and Hi5. Choose a few you like best—there’s no need to restrict yourself to just one. If you&#8217;re already a member of several, start with the one where you have the most connections.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86122</id>
        <position>2</position>
        <timemarker>0</timemarker>
        <type>Tip</type>
        <thumbnail-url></thumbnail-url>
        <title></title>
        <textile-text>
          <![CDATA[While you should choose a platform you’re comfortable with, be savvy about what kind of audiences the sites reach. For example, people in Brazil and Iran are more likely to use Orkut, while in many other countries Facebook has the most users.]]>
        </textile-text>
        <text>
          <![CDATA[<p>While you should choose a platform you’re comfortable with, be savvy about what kind of audiences the sites reach. For example, people in Brazil and Iran are more likely to use Orkut, while in many other countries Facebook has the most users.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86123</id>
        <position>3</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Create a group</title>
        <textile-text>
          <![CDATA[Sign up for each site that you’ve chosen, and create a group page for your movement. Remember that looks sell—you want to convey your message cleanly and clearly. Use a simple, straightforward design that presents the most important information first, such as who you are and your basic message.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Sign up for each site that you’ve chosen, and create a group page for your movement. Remember that looks sell—you want to convey your message cleanly and clearly. Use a simple, straightforward design that presents the most important information first, such as who you are and your basic message.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86124</id>
        <position>4</position>
        <timemarker>0</timemarker>
        <type>Tip</type>
        <thumbnail-url></thumbnail-url>
        <title></title>
        <textile-text>
          <![CDATA[While you want your site to look professional, it’s a good idea to maintain an element of passion, energy, and fun.]]>
        </textile-text>
        <text>
          <![CDATA[<p>While you want your site to look professional, it’s a good idea to maintain an element of passion, energy, and fun.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86125</id>
        <position>5</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Build a web site</title>
        <textile-text>
          <![CDATA[Keeping in mind the design principles you used to build your social-networking groups, create a stand-alone web site for your movement that allows you to offer more content and present your ideas in greater depth. This will also help you reach people who may not be members of the social-networking groups you’ve chosen. Many different publishing and blogging platforms, such as WordPess, Blogger, and Ning, allow you to set up a basic site for free.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Keeping in mind the design principles you used to build your social-networking groups, create a stand-alone web site for your movement that allows you to offer more content and present your ideas in greater depth. This will also help you reach people who may not be members of the social-networking groups you’ve chosen. Many different publishing and blogging platforms, such as WordPess, Blogger, and Ning, allow you to set up a basic site for free.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86126</id>
        <position>6</position>
        <timemarker>0</timemarker>
        <type>Tip</type>
        <thumbnail-url></thumbnail-url>
        <title></title>
        <textile-text>
          <![CDATA[Choose a URL that is easy to remember—just make sure another group is not already using it. A web registration service like "www.Whois.net":http://www.Whois.net can provide this information.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Choose a <span class="caps">URL</span> that is easy to remember—just make sure another group is not already using it. A web registration service like <a href="http://www.Whois.net">www.Whois.net</a> can provide this information.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86127</id>
        <position>7</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Spread out your information</title>
        <textile-text>
          <![CDATA[Post your mission statement, facts and figures, member profiles, upcoming events, and an FAQ, but not all on the home page. Most people can’t digest a lot of facts at once, so spread your information evenly across the site. Put just the most important information and time-sensitive notices on the home page, and direct people to other, more detailed pages with links.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Post your mission statement, facts and figures, member profiles, upcoming events, and an <span class="caps">FAQ</span>, but not all on the home page. Most people can’t digest a lot of facts at once, so spread your information evenly across the site. Put just the most important information and time-sensitive notices on the home page, and direct people to other, more detailed pages with links.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86128</id>
        <position>8</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Include a variety of sources</title>
        <textile-text>
          <![CDATA[To make your site more interesting and informative, include a variety of additional content—like videos, brochures, newsletters, articles, discussion forums, and blogs. Include related links to other relevant materials on the web.]]>
        </textile-text>
        <text>
          <![CDATA[<p>To make your site more interesting and informative, include a variety of additional content—like videos, brochures, newsletters, articles, discussion forums, and blogs. Include related links to other relevant materials on the web.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86129</id>
        <position>9</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Link your sites together</title>
        <textile-text>
          <![CDATA[Link all your sites and networking groups to each other to create a unified online cause. That way your audience can choose how they want to keep in touch with the movement.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Link all your sites and networking groups to each other to create a unified online cause. That way your audience can choose how they want to keep in touch with the movement.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86130</id>
        <position>10</position>
        <timemarker>0</timemarker>
        <type>Step</type>
        <thumbnail-url></thumbnail-url>
        <title>Keep your sites current</title>
        <textile-text>
          <![CDATA[Keep all your sites up-to-date and consistent with each other. Now you’re ready to start actively drawing in members.]]>
        </textile-text>
        <text>
          <![CDATA[<p>Keep all your sites up-to-date and consistent with each other. Now you’re ready to start actively drawing in members.</p>]]>
        </text>
      </marker>
      <marker>
        <id>86131</id>
        <position>11</position>
        <timemarker>0</timemarker>
        <type>Fact</type>
        <thumbnail-url></thumbnail-url>
        <title></title>
        <textile-text>
          <![CDATA[On a typical day, 13% of _all_ internet users visit a social-networking site.]]>
        </textile-text>
        <text>
          <![CDATA[<p>On a typical day, 13% of <em>all</em> internet users visit a social-networking site.</p>]]>
        </text>
      </marker>
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        <title>How To Translate What a Politician Says</title>
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          <![CDATA[Politicians speak their own special language. We're here to translate it for you.]]>
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          <![CDATA[Shawn of http://www.obama2.com talks about the exciting new plan from Barack Obama that eliminates the need to drill off-shore or an ANWR.]]>
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        <title>How To Solve the Conflict Between Israel and Arabs</title>
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        <created-at>Sun, 24 Aug 2008 07:08:10 -0700</created-at>
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          <![CDATA[a peace proposal]]>
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        <title>Nihilism: an Examination From Freedomain Radio</title>
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        <created-at>Tue, 02 Sep 2008 12:29:46 -0700</created-at>
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          <![CDATA[A philosophical examination of the core concepts of nihilism.]]>
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          <![CDATA[It's Election Day, but you're far, far away from home. If you want to get to the polls without actually being at the polls, you'll need to file an absentee ballot.]]>
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        <title>How To Vote</title>
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        <views>3399</views>
        <created-at>Thu, 18 Sep 2008 06:01:19 -0700</created-at>
        <rating>13</rating>
        <username>bender</username>
        <description>
          <![CDATA[You're ready, set, and rarin' to participate in the electoral process! Your enthusiasm is great, but if you want to make your vote count, you'll need to know where to go and what to do.]]>
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