How To Get the Best Deal on a New Car

  • October 30, 2009
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If you’re like most people, you dread buying a new car off the lot. But you can learn how to come out ahead in this classic battle of wits.

You Will Need

  • A computer with internet access
  • Knowledge of dealer costs
  • Your own financing
  • A friend to shop with you
  • Steely resolve
How To Get the Best Deal on a New Car: Shop online

Step 1: Shop online

Start by researching the car you want online. You’ll be able to weigh factors like cost, reliability, resale value and gas mileage without the distraction and doubletalk of a salesperson. Research the car’s dealer costs, and print quotes from several online buying sites.

How To Get the Best Deal on a New Car: Factor in commission

Step 2: Factor in commission

Factor in the salesperson’s commission. A fair markup is four to six percent over the dealer cost. This total should be your target number when you head to the dealership to negotiate.

How To Get the Best Deal on a New Car: Get your own financing

Step 3: Get your own financing

If you’re financing the car, arrange your own plan with a bank before you go to the showroom. This takes a big overcharge weapon out of the dealer’s hands.

You’ll get the best deals when few people are buying — right before Christmas, and during bad weather. July to October is also a good time because dealers are clearing out their showrooms for the new models.

How To Get the Best Deal on a New Car: Bring a buddy

Step 4: Bring a buddy

Beat the salesperson and their manager at their “good cop, bad cop” game (you know, the salesperson considers offering you a sweet deal, then tells you his manager won’t approve it) by bringing your own “bad cop,” who won’t let emotions cloud their judgment.

Be pleasant — no matter how aware you are that the salesperson is trying to screw you. One study indicated car salespeople are three times more likely to give a great deal to people they like.

How To Get the Best Deal on a New Car: Go backwards

Step 5: Go backwards

Start by telling the salesperson what you can pay for a car — not the model you want. Most shoppers tell the salesperson the car they want and then discuss price, but consumer studies show doing the reverse gets you a better deal.

How To Get the Best Deal on a New Car: Be ready to walk

Step 6: Be ready to walk

Tell the salesperson you’re willing to walk away; they’re less likely to negotiate if they know you have your heart set on the car.

If you want options like satellite navigation, a great sound system, heated and cooled seats, or keyless entry, buy them individually from a retailer after you buy the car; they’ll be much cheaper.

How To Get the Best Deal on a New Car: Don't pay cash

Step 7: Don't pay cash

If the dealer is factory-ordering your car, pay the lowest deposit you can — usually about $500 —and put it on your credit card, where you will be able to dispute the charge should the dealer try to charge you extra when the car is delivered.

According to a consumer survey, customers had the best buying experience at Acura and Saturn dealerships, while Chrysler and Mitsubishi rated the worst.

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