263022 868 Language & Reference Politics & Citizenship Political Tasks true Wed, 14 Oct 2009 15:32:31 -0700 /system/videos/0/51/45/26/264551.flv using,twitter,social,media,AYM,Alliance of Youth Movements,summit,tweet,changing,world,social,networking How To Use Twitter To Effect Social Change http://www.howcast.com/videos/263022-How-To-Use-Twitter-To-Effect-Social-Change http://www.howcast.com/videos/263022-How-To-Use-Twitter-To-Effect-Social-Change/edit approved 195 640 360 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=263022"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=263022" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 4 AOYM http://img.howcast.com/system/thumbnails/263022/twitter_change_hdstill01_xxlarge_maintained_aspect.jpg 1238 false false false 99911 0 19 Step http://img.howcast.com/system/thumbnails/263022/19.jpg Be authentic and trustworthy Be authentic. Even when posting updates on behalf of your movement or organization, always tweet as you, a real person who is passionate about your cause. Tweets that sound like commercials or marketing jargon will turn off followers.

]]> 99912 1 31 Tip Earn and keep followers’ trust by making sure your posts are accurate and honest.

]]> 99913 2 38 Step http://img.howcast.com/system/thumbnails/263022/38.jpg Be accessible Update your feed frequently to spread awareness and create a growing body of engaged advocates and volunteers. Share your reaction to relevant news, ask followers for their thoughts, post links, and retweet, or repost other people’s tweets. Create conversations and establish relationships with your followers by responding to their posts with @messages.

]]> 99914 3 58 Step http://img.howcast.com/system/thumbnails/263022/58.jpg Create hashtags Organize your tweets by using hashtags, a way to identify tweets related to a certain topic. Designate a word or phrase related to your movement by prefacing it with the hash, or pound (#), symbol. Other users can then easily search for posts on that topic, and use the same hashtag when they’re discussing it, helping to spread your message further.

]]> 99915 4 80 Tip Don’t overuse hashtags, or you risk diluting the usefulness of your updates and coming off as spam.

]]> 99916 5 86 Step http://img.howcast.com/system/thumbnails/263022/86.jpg Follow hashtags Track hashtags related to your cause, either by searching on Twitter or by using an application that lets you manage several topics and users at once, like TweetDeck. Not only will this keep you up-to-date on what people are saying or linking to, it will help you find new like-minded people to follow, who may in turn follow you.

]]> 99917 6 104 Step http://img.howcast.com/system/thumbnails/263022/104.jpg Disseminate and mobilize When news develops around your cause or an event, alert your followers in real-time – and issue a call to action. Sending out the time and location for a meeting or protest can be an effective way to mobilize a large number of people on short notice.

]]> 99918 7 119 Tip To create global solidarity, ask followers to change their location to your city, or change their profile picture to your logo.

]]> 99919 8 127 Step http://img.howcast.com/system/thumbnails/263022/127.jpg Be a watchdog Make the most of Twitter’s real-time advantage. When news breaks, updates from on-the-scene citizen reporters can provide valuable information to others in the area, and can document for the outside world a more complete, nuanced picture of what’s really happening on the ground.

]]> 99920 9 143 Tip Because Twitter can be accessed via GPRS technology on a cell phone, you can sometimes still post updates even if your government cuts off mobile phone service.

]]> 99921 10 153 Step http://img.howcast.com/system/thumbnails/263022/153.jpg Attract a global audience Tweet in multiple languages. If your native tongue is one that most foreign media won’t understand, your cause will need updates that target a global audience. Also consider translating and retweeting as many trustworthy posts as you can to provide easy, immediate access to more voices than just your own. It takes many streams to form a mighty river.

]]> 99922 11 175 Fact When young people in Moldova believed Communists had rigged an election in April 2009, the hashtag #pman, short for the name of the capital city’s largest square, was spontaneously created to mobilize a flash mob there.

]]> 868 456 How To Help a Political Candidate HowcastGuide 826 Tue, 11 Dec 2007 10:53:45 -0800 7 carlo_scialla ]]> 155 http://media.howcast.com/system/videos/1/56/04/456.flv DIY, Instructional, tutorial, Do It Yourself, Tips, Essential Skills, Learn to, language, politics, political, campaign, politician, candidate, help, support, volunteer, fundraise, fundraising, fundraiser, fund, raiser, donate, money, organize Language & Reference Politics & Citizenship Political Tasks 2 http://img.howcast.com/system/thumbnails/456/Language.How_to_Help_a_Political_Candidate_SD_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/456-How-To-Help-a-Political-Candidate 868 1849 How To Register To Vote HowcastGuide 794 Wed, 20 Feb 2008 11:43:18 -0800 8 bender ]]> 83 http://media.howcast.com/system/videos/1/49/18/1849.flv 2008, day, DIY, Do It Yourself, election, Essential Skills, Instructional, Learn to, register, registering, sign, Tips, tutorial, up, vote, voting Language & Reference Politics 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facebook Language & Reference Politics & Citizenship Political Tasks 13 http://img.howcast.com/system/thumbnails/88596/grassroots_movement_hd_1_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/88596-How-To-Create-a-Grassroots-Movement-Using-SocialNetworking-Sites 868 88612 How To Be an Effective Dissident HowcastGuide 4046 Mon, 01 Dec 2008 15:38:51 -0800 38 bender ]]> 178 http://media.howcast.com/system/videos/6/12/86/08/88612.flv protesting, effectively, political, making, impacting, dissident, rebeling, revolution, change Language & Reference Politics & Citizenship Political Tasks 7 http://img.howcast.com/system/thumbnails/88612/effective_dissident_hd_3_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/88612-How-To-Be-an-Effective-Dissident 868 88721 How To Launch a Human-Rights Blog HowcastGuide 889 Mon, 01 Dec 2008 16:06:34 -0800 12 mrmanoog ]]> 170 http://media.howcast.com/system/videos/3/21/87/08/88721.flv blogging, launching, starting, internet, technology, 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