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Using Free Goods To Develop an Unknown Artist At Retail

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  • Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu…more »Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu of retail marketing dollars, particularly when trying to break an unknown artist. « less
  • Added August 19, 2008

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