How to Perfect the Elevator Pitch

If you happen to run into your ideal employer or business partner, in an elevator – or anywhere else for that matter – you'll have about 30 seconds or less to wow them. Here's how to do it.

You will need

  • Skills or ideas
  • A list of descriptive phrases
  • A description of your qualifications
  • Practice
  • Mirror (optional)

Step 1 Brainstorm Brainstorm a list of phrases that describe you and cross off any cliches or catch phrases. Keep only the most unique and honest statements.

Step 2 Craft a description Craft a description of qualifications that you can share in 30 seconds or less.

Step 3 Practice Practice your pitch on friends and family. Ask for feedback and adjust your pitch. It will become natural by doing it over and over.

Step 4 Make it about them Make your pitch about the needs of your listener. Talk about the problems facing their industry that you are uniquely positioned to solve.

Step 5 Describe your value Describe your value in solving these problems.

Step 6 Allow room for dialogue Allow room for dialogue. Most people don’t like to be talked at, so be conversational and show an interest in them.

Step 7 Ask for something Ask for something – a business card, a phone call, or permission to send your resume. The point of your pitch is to break the ice and generate interest, but you need to ask for the next step.