Up next in Advertising & Marketing 101 (20 videos)
Take a crash course in advertising and marketing with this Howcast video series.
You Will Need
- One or more videos
- A free YouTube account
Create a free YouTube account and start uploading engaging videos on your channel that will keep users coming back.
Personalize your channel
Establish your presence by customizing your channel. Consider it your personal piece of real estate in the coolest, most diverse neighborhood in town.
Promote your videos
Use Promoted Videos to drive traffic to your video on YouTube every time someone searches for related keywords. Visit ads.youtube.com, and start your campaign in minutes. Set your own budget, and choose what words will trigger your promotion. You only pay when someone actually clicks on your video, so you're guaranteed a focused, cost-effective ad campaign.
Lead users to your site
Once you've driven potential customers to your video, make sure they know what to do next. By creating an overlay that links back to your site, many of those viewers will become instant customers.