A good video can turn a mediocre song into a smash hit, while a bad video… well, that’s just embarrassing.
Pick a song. Ideally, you want one that’s less than 4 minutes long. Songs that tell a story work well, though non-narrative approaches can also be arresting.
Brainstorm ideas for how you’d like to illustrate the song. And don’t feel you have to be too literal; many of the greatest videos represent the emotion or theme of a song, not just its lyrics.
Take your idea and make a list of the shots you’ll need to make your video. Draw sketches of particular shots that you think are very important. Planning shots ahead of time will make things run much more smoothly.
Choose a style for the video. Maybe you want to shoot entirely in black and white, or maybe you want to use stop-motion animation. It’s better to decide now than halfway through the actual shooting.
Don’t forget to consult the band! Some bands will want to be featured in the video, some will want to have shots of them playing spliced into the video, and some won’t want to appear at all.
Shoot the actual elements of the video. Since the only sound in most videos is the song, you don’t have to worry about audio.
If you’re going to have shots of someone singing or rapping, play the song in the background of a shot to make sure their lips are perfectly synchronized.
Do multiple takes of each shot, and don’t be afraid to mix things up if a new idea comes to you. The more footage you end up with, the easier the editing will be and the better the video will look.
Load all of your raw footage into an editing system, turn on the song, and start editing to the music. There are a variety of editing suites available for every budget, ranging from thousands of dollars to free. For starters, try the inexpensive iMovie or Final Cut Express.
Great videos feel like visual versions of the songs they represent. Make sure your edits reflect that—a bunch of quick, sharp cuts during a lazy bass solo is probably going to look awful.
Add effects to put the finishing touches on the video. Blur scenes, add slow motion, correct colors—this is just as much a part of the video as the shots themselves.
Some six months after appearing on YouTube, OK Go’s video for “Here It Goes Again,” which showed the band dancing on treadmills, had been viewed more than 10 million times—and had won them a Grammy.
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Comments (12)
Go Lafonda!
over 3 years ago by Jeff_K
This is so informative. Thank You!!!!!!
Peace,
Sonja08
over 3 years ago by sonja08
cool video all around
over 3 years ago by ncicero0
good~
over 2 years ago by aacdeod
Really well done. Lafonda is great and all the shots are well thought out and interesting. Cheers!
over 3 years ago by Dynamic
nice and i'm working on mine too!!!!!!!!!!!!!!!!!!!!!!!! :)
over 3 years ago by webkinzluver456
Nice dance moves!
over 3 years ago by sanjay
a pretty good info video, remember though, get someone who knows editing, knows how to use and shoot with a camera, and use HD forget anything else. You need professionals to really do a great job on a music video, the reason being is between 1k in hits or hundreds of thousands of hits.
over 2 years ago by film35m
Thanks for the helpful info - Will definitely pass it around. Also, if you know an artist with a great song, send them this link to uPlaya.com - they can enter a talent search where the grand prize is a complete, professionally-produced music video for that song: http://uplaya.com/contests/?c=e37896590672c56979d150018d3f007e675fb0ae. Thanks again!
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