How to Sell Anything to Anybody

Persuading someone to buy is not always as easy as it sounds. Follow these steps to get your products moving off the shelves.

You will need

  • Customers
  • Product to sell

Step 1 Get in front of the customer Get in front of the customer. Establish a face-to-face relationship to help establish credibility.

Step 2 Understand your customer Listen to your customer and understand exactly what they need. Discover their current situation and issues.

Step 3 Understand the principles of persuasion Study and understand the principles of persuasion, beginning with facilitating a good relationship.

Step 4 Instill curiosity Instill curiosity in your sales presentation. Invite your customer to think about what will happen after their purchase and talk as if they already own or are using your product.

Step 5 Create a bond Create a bond with your customer by telling a story.

Step 6 Create a sense of urgency Create a sense of urgency. Offer discounts or incentives that are only available now to close the sale before leaving their office. Watch your sales grow.