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Get ahead in your career by learning the important business skills in this Howcast video series.
You Will Need
- Telephone pitch
- Marketing materials
- Thank-you notes
- Marketing or promotional company (optional)
Determine your audience
Determine your audience. List corporations as well as small businesses that cater to a similar demographic.
Develop a marketing plan
Compile information for a 20-second telephone pitch and a packet of printed marketing materials explaining your organization, goals, and the event. Tailor the information to each contact and emphasize how your event will help their company.
Determine what you will give back to the company if they commit to sponsoring. Print and online advertisements with their logo and company information are attractive incentives. Include this information with the packet.
Call or e-mail all the companies you contacted two to three weeks after mailing the information. Make sure they received your packet and ask if they have any questions. Try to determine their level of interest.
Thank everyone you contacted. Send a thank you letter to everyone that contributed.
Fulfill your promises
Fulfill all your promises to your sponsors. If they are happy with the success of your event they are more likely to sponsor your organization again in the future.