Do lingerie stores make you feel as exposed as a see-through negligee? Follow these steps to shop for intimate apparel without embarrassment.
Do lingerie stores make you feel as exposed as a see-through negligee? Follow these steps to shop for intimate apparel without embarrassment.

Before you shop, consider who's going to wear the lingerie you buy; knowing her preferences in size, style, and color can help you avoid feeling overwhelmed.
If you don't know her bra or underwear sizes, consider pieces with less specific fits, like pajamas or a camisole.
Stand up straight, hold your head high, and smile as you enter the store. One study has demonstrated a link between self-confidence and posture -- plus, salespeople may be wary if you skulk around like you're trying to steal ladies' underthings.
Stay focused on your own shopping; keeping your mind on the task at hand will help keep anxious, uncomfortable thoughts out.
Approach a salesperson as soon as you can; it's their job to put you at ease and help you find the right item. Let them guide you through the lingerie options -- they're the experts in this delicate world.
Don't trust your salesperson blindly, or you may get talked into items you don't want or can't afford.
Don't be afraid to look around and ask questions about any lingerie you're unfamiliar with -- there's nothing wrong with showing interest in the store's displays. Just remember: no peeking at the dressing room area.
When you're done shopping, relish your triumph over a double D-sized psychological obstacle.
In 2009, three Chicagoans won a prize for inventing a bra that transforms into a protective face mask.