Up next in Advertising & Marketing 101 (20 videos)
Take a crash course in advertising and marketing with this Howcast video series.
You Will Need
- Ad Desk
- Digital display ad campaign
Put AdLearn to work
Put innovation to work for you. AdLearn, the proprietary optimization technology that powers "Advertising.com":http://advertising.com/'s Ad Desk, delivers the right ad, to the right place, at the right time and frequency, to the right customer.
Have a broad target
Target your ad broadly to allow AdLearn to do its thing. Decide which of Ad Desk's targeting options are most important to you. Casting a wide net helps your ad achieve scale and reach -- if your campaign delivers too quickly or to an unexpected audience, you can get more granular later on.
Set the right price
Bid to win -- either you want cheap inventory, or an effective campaign. Remember: Ad Desk is a marketplace, and bidding too low forces AdLearn to limit your volume, reach, and scale, thereby limiting your campaign's success.
Run campaigns across many sites
Choose a variety of sites to run your display ads. Ad Desk offers access to a wide selection of inventory, including "Advertising.com":http://advertising.com/'s network of sites, which features more than 70 of comScore’s top 100 publishers, and specific AOL properties.
Give your campaign a chance
Give your display advertising campaign a chance to succeed; frequent or drastic changes can cause extreme fluxes on Ad Desk. AdLearn works best when it has time to measure your ad's progress -- set up your campaign and then try waiting 3 days before making any changes.
Follow best practices
Follow display advertising best practices. Make your ad clear -- use a call-to-action that spells out the payoff and connect your creative to the ad's goal. Then, upload multiple ad sizes that are used on the sites where you want your campaign to appear.
Ready to maximize your display advertising campaign performance? Visit "addesk.advertising.com":https://addesk.advertising.com/ today and start reaping the benefits of Ad Desk's AdLearn optimization technology.