Up next in How to Buy & Sell Things Online (20 videos)
Learn how to wheel and deal on eBay and other sites with the tips in these Howcast videos.
You Will Need
- An idea
- Appropriate merchandise
- PPC campaigns
- Search engine optimization
- Internet access
- And a ready-made store
Check out your idea
Decide what type of store you want. Toss around your idea with others to make sure it is viable.
Sell appropriate merchandise
Plan to carry merchandise you have some experience with but be open to what you will offer. If you sell only products you like, your business may be too limited to be sustainable.
Establish good relationships with vendors. Plan not to carry any inventory at first. When you get an order, send it to the manufacturer and have them send it directly to the customer.
Learn about PPC campaigns
Read up on pay-per-click (PPC) campaigns before you start your store. PPC allows you to start bringing in instant traffic. Use search engine optimization techniques to ensure your business pops up in search engine results.
Try out PPC
Try out a pay-per-click campaign to assess market demand and advertising competition. Run the campaign for a week, testing various ads at different times of day.
Start your store
Build your site or hire somebody to do it for you. But be aware that hiring a web developer to build your store can be expensive. As an alternative, consider purchasing a ready-made store. That way you'll be up and running before you know it.