How to Send a Demo to a Record Label
Many demos from aspiring musicians are sent daily to major record labels. Know how to increase the chances of your demo getting noticed.
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You Will Need
- CDs
- Letter of introduction
- Press kit
- Your demo
- Padded envelope
- Artist website
Steps
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Step 1
Find the right record labels
Find the right record labels. Read info on the CD packaging of recording artists similar to your music style and compile a list of compatible record companies.
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Step 2
Get record company contact info
Get record company contact info through business reference materials often found at public libraries, such as The Music Week Directory.
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Step 3
Phone record companies
Phone record companies and get the name of the A&R (Artists and Repertoire) person who handles your music genre. Find out if they accept unsolicited demos.
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Step 4
Send a letter of introduction
Send a short letter of introduction to the A&R person before sending your demo. This may add a personal touch that gives your demo a better chance to be opened.
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Step 5
Create a press kit
Create a press kit. Include an eight-by-10-inch glossy black and white photo of yourself or your band, a brief artist bio, and press clippings. Contact information should be on every press kit page.
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If you're sending an album of music, recommend your strongest tracks in a short note included in the press kit.
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Step 6
Properly package your demo
Properly package your demo, preferably in CD format. Put the demo and kit in a padded envelope that includes your correct name and return address.
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Set up an artist website with tour dates, band news, and other information. Include the URL in your kit.
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Step 7
Call the A&R person
Call the A&R person several days after sending the demo to make sure that they've received it, and then wait for them to offer you a contract.
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When legendary Columbia Records scout John Hammond signed Bob Dylan in 1961, other music executives dubbed it "Hammond's Folly."
