Up next in Advertising & Marketing 101 (19 videos)
Take a crash course in advertising and marketing with this Howcast video series.
You Will Need
- Brick and mortar business
- Internet access
Claim your business
Sign up for a free user account at "foursquare.com":http://foursquare.com/. Then, search for your business and, if you’re the manager, click the claim button to get started.
Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention -- or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.
Click on Venue Stats to see check-in data from your customers, including popular days and times and which visitors are most loyal. Use the information provided by foursquare to help tailor specials and grow your customer base.
Refine over time
Measure the success of your specials with foursquare's free stats and analytics. Track brand perception and find out what customers are saying via the built-in Tips. Then, use what you've learned to adjust specials, highlight favorite dishes, reward your loyal customers, and help drive more people through your doors.
Find creative ways to interact with both new and repeat customers. Set up exclusive promotions, campaigns, and events, like swarm parties and joint specials with other local retailers.
Connect with your customers
Provide value and connect with your customers with Foursquare. Questions? Visit "support.foursquare.com":http://support.foursquare.com/home to learn more.