How to Acquire, Engage & Retain Customers with Foursquare

Whether you manage a local business or a national chain, foursquare can help you better engage your loyal customers and acquire and retain new ones. Here's how.

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You Will Need

  • Brick and mortar business
  • Internet access

Steps

  1. Step 1

    Claim your business

    Sign up for a free user account at "foursquare.com":http://foursquare.com/. Then, search for your business and, if you’re the manager, click the claim button to get started.

  2. If your business is not listed, add it at foursquare.com/addvenue.

  3. Step 2

    Create specials

    Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention -- or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.

  4. You can easily manage specials across multiple locations by claiming more than one venue.

  5. Step 3

    Analytics

    Click on Venue Stats to see check-in data from your customers, including popular days and times and which visitors are most loyal. Use the information provided by foursquare to help tailor specials and grow your customer base.

  6. Use the timeline toolbar at the top of the page to dig deeper into the data.

  7. Step 4

    Refine over time

    Measure the success of your specials with foursquare's free stats and analytics. Track brand perception and find out what customers are saying via the built-in Tips. Then, use what you've learned to adjust specials, highlight favorite dishes, reward your loyal customers, and help drive more people through your doors.

  8. Step 5

    Get creative

    Find creative ways to interact with both new and repeat customers. Set up exclusive promotions, campaigns, and events, like swarm parties and joint specials with other local retailers.

  9. Link your current rewards programs to foursquare, making it easy to connect check-ins to loyalty card swipes.

  10. Step 6

    Connect with your customers

    Provide value and connect with your customers with Foursquare. Questions? Visit "support.foursquare.com":http://support.foursquare.com/home to learn more.

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