How to Acquire, Engage, and Retain Customers with Foursquare
Whether you manage a local business or a national chain, foursquare can help you better engage your loyal customers and acquire and retain new ones. Here's how.
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You Will Need
- Brick and mortar business
- Internet access
Steps
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Step 1
Claim your business
Sign up for a free user account at "foursquare.com":http://foursquare.com/. Then, search for your business and, if you’re the manager, click the claim button to get started.
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If your business is not listed, add it at foursquare.com/addvenue.
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Step 2
Create specials
Foursquare specials are a great way to attract new customers and reward your most loyal ones. Use the easy tools on foursquare.com to set up promotions to match your goal of acquisition or retention -- or both! Once approved, specials are indicated in the places list, when someone checks in nearby, and every time a user checks in at your location.
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You can easily manage specials across multiple locations by claiming more than one venue.
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Step 3
Analytics
Click on Venue Stats to see check-in data from your customers, including popular days and times and which visitors are most loyal. Use the information provided by foursquare to help tailor specials and grow your customer base.
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Use the timeline toolbar at the top of the page to dig deeper into the data.
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Step 4
Refine over time
Measure the success of your specials with foursquare's free stats and analytics. Track brand perception and find out what customers are saying via the built-in Tips. Then, use what you've learned to adjust specials, highlight favorite dishes, reward your loyal customers, and help drive more people through your doors.
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Step 5
Get creative
Find creative ways to interact with both new and repeat customers. Set up exclusive promotions, campaigns, and events, like swarm parties and joint specials with other local retailers.
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Link your current rewards programs to foursquare, making it easy to connect check-ins to loyalty card swipes.
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Step 6
Connect with your customers
Provide value and connect with your customers with Foursquare. Questions? Visit "support.foursquare.com":http://support.foursquare.com/home to learn more.
