Learn the difference among printing techniques for wedding invitations in this Howcast video with expert Nicole Block.
My name is Nicole Block of the Nic Studio. I do stationary and illustrations, and I specialize in custom wedding invitations and special event invitations. My website is thenicstudio.com and I’ll be talking to you today about wedding invitations. There are four main types of printing techniques used for invitations today, there’s engraving, letter press, offset and digital. There are a few others but those are the main four. Engraving and letter press are much the same process, they’re just pressed differently. Both of these are the most expensive printing forms and they require the most work, they’re basically an art in and of themselves.
This is a letter press piece, it’s a long process, it’s painstaking and not everybody can do it as beautifully as this one’s been done. The next most popular is offset, offset is flat printing, it’s used for everything, it’s used for newspapers, it’s used for magazines. The beautiful thing about offset is that it’s less expensive than letter press and that you can use a wide variety of paper. Finally you have digital, digital is the cheapest option out there, that doesn’t mean it looks cheap, it’s just the least expensive. This is a digital invitation, I did this recently, you would never know that this is digital instead of offset. It’s beautiful, it’s got very rich colors and until you get really up close, unless you have an eye of a designer or a printer you really wouldn’t know the difference. So, those are all of your printing techniques, I hope I’ve helped educate you, most of the time my clients don’t know what the printing techniques are, or what they involved or what they cost, so I hope I helped you out today a little bit and thank your local printer tomorrow.