What Is Jim Beam Bourbon?

Learn about Jim Beam bourbon from the experts at NYC's Rye House in this Howcast video.

Jim Beam is the largest bourbon producer in America, and consequently the world. They’re one of the four major distilleries. But they actually make a lot of products besides the classic white label or the yellow label rye that you might not know. There are few of them that are smaller batch. It’s been in the hands of one family since the 19th century, continually owned and operated, except during prohibition. They make a wide variety of interesting products, of varying quality and varying price points. It’s how I started a lot of bourbon, honestly, besides, you know, Maker’s Mark. We used to go through a handle in college, call it a night. And that’s a quick survey of Jim Beam.