How to Pick Wedding Flowers with Sarah Brysk Cohen

Learn about florist Sarah Brysk Cohen, one of Howcast's wedding flowers experts, in this video.

Hi, my name is Sarah Brysk Cohen and I’m the owner of Blossom and Branch floral design. How I got started doing flowers is kind of a funny story. I was in high school and my good friend’s big sister bought a floral shop. None of us had ever been around flowers or knew anything about flowers, but we all started kind of helping her out after school and getting paid a little money on the weekends to clean flowers and fill buckets. I totally fell in love with it and realized that I had a creative side I didn’t know I had.

So, I kept on with flowers through college and through graduate school. Even though I was on another career path toward clinical social work, I always had flowers in the back of my mind. I did freelance events on the side, and any time I had extra time I was going to botanical gardens and flower shops, thinking to myself, how do I make a career out of this while pursuing this other thing, this social work thing?

Finally, a few years ago, I decided, you know what, I really love flowers. I really miss doing it. I opened up a business, and here we are at Blossom and Branch. I love doing events. It’s primarily what I do with my business. There’s really nothing like the feeling of presenting a bride with her bouquet on her wedding day and having her tear up or hug you or just smile so broadly. It’s the best feeling in the world, and to know that you’ve been a part of that person’s history, that really special moment, probably the happiest moment of their life thus far.

Also, the flowers, particularly for a wedding, are such a personal element. I find that people really remember them and think about them and talk about them and really want to be engaged with the flowers involved. Again, I think it’s because flowers make people so happy. I

I’ve been lucky enough to have a really successful past few years. I’ve been featured on all of the major wedding blogs, including Style Me Pretty and Brooklyn Bride and Hundred Layer Cake. I’ve also had a lot of classes that I’ve started teaching. With my business I do classes every month or every few months depending on the season. I get to teach people. These classes have been featured in the New York Times.

I’ve been featured also in a lot of print media, so in Brides magazine and The Knot and New York Magazine, so that’s been really fun. I have a website which is blossomandbranch.com. I’m also on Facebook, Blossom and Branch, and on Twitter, @BlossomBranch. I love getting new followers. It’s been a real joy the last few years having a successful floral business. There’s really nothing like it.