Up next in How to Work in Public Relations (42 videos)
Are you cut out for a career in public relations? In this video series, celebrity publicist Kelly Brady explains the different kinds of public relations jobs and the skills needed to land one. She also offers tips on how to perform basic PR tasks like writing a press release, putting together a press kit, using social media in public relations, spinning a story, issuing a media alert, and much more. It's like taking a crash course in public relations.
What does a publicist do? Publicists represent people, places and products and strategically create buzz and get them into the media. And by media, it's everything from social media to traditional media which includes newspapers, blogs, magazines and TV. We take a product or a person or a place that we believe in and we bring it out to the public. We make it popular. We figure out, it's a strategic process of bringing it out to the consumer, identifying what your target audience is and getting that information to them. From writing press releases, pitching the media, to taking your client down a red carpet, to bringing them to interviews. We identify the target audience and we market it to gain lasting popularity for our clients,