Learn what a publicist does from celebrity publicist Kelly Brady in this Howcast video.
What does a publicist do?
Publicists represent people, places and products and strategically create buzz and get them into the media. And by media, it’s everything from social media to traditional media which includes newspapers, blogs, magazines and TV.
We take a product or a person or a place that we believe in and we bring it out to the public. We make it popular. We figure out, it’s a strategic process of bringing it out to the consumer, identifying what your target audience is and getting that information to them.
From writing press releases, pitching the media, to taking your client down a red carpet, to bringing them to interviews. We identify the target audience and we market it to gain lasting popularity for our clients,