88587 868 Language & Reference Politics & Citizenship Political Tasks true Mon, 01 Dec 2008 11:46:05 -0800 /system/videos/2/87/85/08/88587.flv /system/videos/2/87/85/08/88587_hd.flv organizing, social, movement, protesting, communicating, networking, technology, internet, politics How To Smart Mob http://www.howcast.com/videos/88587-How-To-Smart-Mob http://www.howcast.com/videos/88587-How-To-Smart-Mob/edit approved 153 640 360 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=88587"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=88587" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 31 bender http://img.howcast.com/system/thumbnails/88587/smart_mob_hd_2_xxlarge_maintained_aspect.jpg 11490 false false false 50615 1 22 Warning Be aware of local laws and regulations regarding large gatherings. A smart mob could be illegal in certain instances.

]]> 50616 2 30 Step http://img.howcast.com/system/thumbnails/88587/30.jpg Clarify your goal Determine your overall goal. Do you want to raise awareness about a social issue? Protest a political decision? Organize an art performance? Clarify what you want to achieve.

]]> 50617 3 40 Step http://img.howcast.com/system/thumbnails/88587/40.jpg Decide on the event Figure out the specific act that will help achieve your goal. The key is that everyone participates together at the same exact moment.

]]> 50618 4 49 Tip You can physically gather at a set location, or simultaneously perform the same act from different places.

]]> 50619 5 55 Step http://img.howcast.com/system/thumbnails/88587/55.jpg Prepare Make sure you’re prepared: Scope out your location, get contact information for the people you plan to invite, and set up a group list on your phone, so you can text everyone by hitting just one button.

]]> 50620 6 67 Tip You can also organize a smart mob through a social networking or microblogging site. There are even web sites dedicated to creating and maintaining group lists.

]]> 50621 7 76 Step http://img.howcast.com/system/thumbnails/88587/76.jpg Set the date Set the date and time for the smart mob, and roughly calculate how long it will take for participants to reach the location. You may want to alert people to the date ahead of time, but keep all other information secret.

]]> 50622 8 88 Tip Smart mobs can be especially effective in places that discourage free assembly. By the time anyone who would want to stop you finds out, your group has already gathered.

]]> 50623 9 98 Step http://img.howcast.com/system/thumbnails/88587/98.jpg Keep the message short The key to a smart mob lies in its lightning-fast execution and mass distribution. Don’t write a dissertation—text messages are generally limited to 160 characters—and encourage people to forward the message along.

]]> 50624 10 111 Step http://img.howcast.com/system/thumbnails/88587/111.jpg Contact the media If you want to publicize your smart mob’s actions, contact the media just before the smart mob swarms, and don’t include many details to keep an element of surprise.

]]> 50625 11 122 Tip If you photograph or videotape the event, you can also publicize it after the fact.

]]> 50626 12 126 Step http://img.howcast.com/system/thumbnails/88587/126.jpg Head to the location Hit send! Now head to your smart mob location.

]]> 50627 13 133 Step http://img.howcast.com/system/thumbnails/88587/133.jpg Perform the action and leave Perform the collective action. Disperse calmly and quietly. Success!

]]> 50628 14 139 Fact In 2001, Filipinos responded to forwarded text messages by gathering in a Manila plaza. The demonstration helped bring down the government of President Joseph Estrada.

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