88596 868 Language & Reference Politics & Citizenship Political Tasks true Mon, 01 Dec 2008 12:12:39 -0800 /system/videos/4/96/85/08/88596.flv creating, politics, social, networking, internet, technology, west, bank, Palestine, facebook How To Create a Grassroots Movement Using Social-Networking Sites http://www.howcast.com/videos/88596-How-To-Create-a-Grassroots-Movement-Using-SocialNetworking-Sites http://www.howcast.com/videos/88596-How-To-Create-a-Grassroots-Movement-Using-SocialNetworking-Sites/edit approved 204 640 360 <object width="425" height="273" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="howcastplayer"><param name="movie" value="http://www.howcast.com/flash/howcast_player.swf?file=88596"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.howcast.com/flash/howcast_player.swf?file=88596" type="application/x-shockwave-flash" width="425" height="273" allowFullScreen="true" allowScriptAccess="always" ></embed></object> 58 bender http://img.howcast.com/system/thumbnails/88596/grassroots_movement_hd_1_xxlarge_maintained_aspect.jpg 7291 false false false 50629 1 42 Step http://img.howcast.com/system/thumbnails/88596/42.jpg Lay out the movement’s basics Figure out the story you’re trying to tell. Make sure you can articulate why people should join your cause.

]]> 50630 2 49 Step http://img.howcast.com/system/thumbnails/88596/49.jpg Pick a name Decide on your movement’s name and motto. It should be short and self-explanatory. Consider whether it will be easily understood in other languages.

]]> 50631 3 58 Tip If you or a friend is skilled at graphic design, create a logo as well.

]]> 50632 4 63 Step http://img.howcast.com/system/thumbnails/88596/63.jpg Choose your site Choose which social-networking site to use. If you’re a member of several, pick the one where you have the most connections.

]]> 50633 5 70 Tip Use tools that search your address book and connections to help expand your network.

]]> 50634 6 76 Step http://img.howcast.com/system/thumbnails/88596/76.jpg Design a group page Create a group with its own page on the social- networking website, and include pictures, videos, and an area for interactive comments. Explain the movement as clearly and briefly as possible. Don’t exaggerate—let the facts tell the story.

]]> 50635 7 90 Tip A valid emotional hook can pique people’s interest.

]]> 50636 8 93 Step http://img.howcast.com/system/thumbnails/88596/93.jpg Build a website Create a stand-alone website dedicated to your cause and provide a link to it on the social-networking site’s group page. You’ll be able to offer more information here, as well as attract anyone who isn’t a member of the social-networking site.

]]> 50637 9 107 Step http://img.howcast.com/system/thumbnails/88596/107.jpg Invite your contacts Include as many different social and professional circles as you can in your network. Then, invite your contacts to join the group. Personalize the invitation with a message that emphasizes the importance of your cause.

]]> 50638 10 119 Tip Tailor the invitation message to different people by appealing to their interests and backgrounds.

]]> 50639 11 125 Step http://img.howcast.com/system/thumbnails/88596/125.jpg Promote discussion Encourage discussion and debate on the group page’s discussion board. You might get new ideas from recent members, and you can also (politely) address any detractors.

]]> 50640 12 135 Step http://img.howcast.com/system/thumbnails/88596/135.jpg Publicize Don’t limit yourself to online publicity—promote your cause on the ground. At a party? Steer the conversation to your movement. Meeting someone for the first time? Don’t be shy about bringing it up.

]]> 50641 13 147 Tip Distribute fliers, business cards, T-shirts, iron-on transfers, or baseball caps with your cause’s name and logo. See if a local retailer or manufacturer will donate any goods.

]]> 50642 14 158 Step http://img.howcast.com/system/thumbnails/88596/158.jpg Use IM and microblogging Augment your reach by linking to the group page in your instant-message or microblogging status update.

]]> 50643 15 165 Step http://img.howcast.com/system/thumbnails/88596/165.jpg Take advantage of momentum As your cause gains steam, take advantage of the momentum. Contact media outlets for press coverage, seek support from political and cultural leaders, and plan an event, like a rally, to increase exposure.

]]> 50644 16 177 Step http://img.howcast.com/system/thumbnails/88596/177.jpg Start locally; think globally The fastest way to start a grassroots movement is in your local community. But don’t limit yourself to the surrounding area—thinking in global terms will help you reach more people as your movement builds. You never know how big you can get!

]]> 50645 17 191 Fact On a single day in 2008, 12 million people around the world protested the FARC, a Colombian rebel group. The movement started on Facebook.

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& Citizenship Political Tasks 3 http://img.howcast.com/system/thumbnails/1849/v2_stu_028_register_to_vote_sd_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/1849-How-To-Register-To-Vote 868 17503 How To Become President HowcastGuide 3082 Sun, 13 Jul 2008 20:00:39 -0700 13 Stabbey ]]> 176 http://media.howcast.com/system/videos/3/03/75/01/17503.flv politics, political, united, states, u.s., running, office, election, elected Language & Reference Politics & Citizenship Political Tasks 4 http://img.howcast.com/system/thumbnails/17503/become_president_hd_1_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/17503-How-To-Become-President 868 17513 How To Become a Superdelegate HowcastGuide 2102 Sun, 13 Jul 2008 20:00:39 -0700 5 Stabbey ]]> 141 http://media.howcast.com/system/videos/6/13/75/01/17513.flv politics, political, united, states, u.s., running, office, election, elected, convention Language & Reference Politics & Citizenship Political Tasks 3 http://img.howcast.com/system/thumbnails/17513/superdelegate_hd_2_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/17513-How-To-Become-a-Superdelegate 868 18847 How To Translate What a Politician Says HowcastGuide 4185 Mon, 14 Jul 2008 00:00:46 -0700 7 carlo_scialla ]]> 96 http://media.howcast.com/system/videos/3/47/88/01/18847.flv politics, political, politician, candidate, president, presidency, running, race, election, elected Language & Reference Politics & Citizenship Political Tasks 5 http://img.howcast.com/system/thumbnails/18847/translate_politician_hd_1_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/18847-How-To-Translate-What-a-Politician-Says 868 33672 How To Submit an Absentee Ballot HowcastGuide 1517 Tue, 16 Sep 2008 06:01:25 -0700 9 bender ]]> 118 http://media.howcast.com/system/videos/2/72/36/03/33672.flv politics, voting, election, submitting, sending, absent, abroad, country, polls Language & Reference Politics & Citizenship Political Tasks 4 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Language & Reference Politics & Citizenship Political Tasks 9 http://img.howcast.com/system/thumbnails/40574/post_election_depression_hd_1_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/40574-How-To-Deal-With-PostElection-Depression 868 88587 How To Smart Mob HowcastGuide 11726 Mon, 01 Dec 2008 11:46:05 -0800 31 bender ]]> 153 http://media.howcast.com/system/videos/2/87/85/08/88587.flv organizing, social, movement, protesting, communicating, networking, technology, internet, politics Language & Reference Politics & Citizenship Political Tasks 7 http://img.howcast.com/system/thumbnails/88587/smart_mob_hd_2_xxlarge_maintained_aspect.jpg http://www.howcast.com/videos/88587-How-To-Smart-Mob 868 88612 How To Be an Effective Dissident HowcastGuide 4054 Mon, 01 Dec 2008 15:38:51 -0800 38 bender ]]> 178 http://media.howcast.com/system/videos/6/12/86/08/88612.flv protesting, effectively, political, making, impacting, dissident, rebeling, revolution, change Language & Reference 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