Being unattached on February 14 can be a good thing—you just have to know how to celebrate it.
Step 1: Realize you are not alone Realize that you are not alone. There are literally millions of others who don’t have a date for Valentine’s Day.
Step 2: Remember: it's commercial Tell yourself that Valentine’s Day is a crass commercial holiday that mostly brings happiness to florists and candy makers.
Step 3: Do something decadent Book something decadent for this Valentine’s Day that you’ve always wanted to do—take a helicopter ride, fly to Paris for a long weekend, get a 90-minute massage.
TIP: Valentine’s Day is a great day to go to a singles bar. Many have parties that day for the unattached.
Step 4: Think of people in rotten relationships Still blue? Think of all the people who stayed in a rotten relationship just to get a heart-shaped box of cheap chocolates.
Step 5: Feel superior Feel superior to those people.
Step 6: Consider the holiday's origin Consider the holiday’s origin. Valentine, a 3rd-century priest, was jailed, tortured, and murdered. He wrote a love letter to the warden’s daughter—therefore being someone’s Valentine is really being a doomed, lovesick prisoner.
Step 7: Enjoy half-priced chocolates On February 15, purchase and devour a now half-priced box of chocolates. After all, chocolate contains phenylethylamine, which produces the same warm and fuzzy feelings we have when we’re falling in love—without any of the heartache.
FACT: The average American man spends $156 on Valentine’s Day, nearly double the $85 the average woman spends.