You’ve been blogging your fingers off for a few years now, and despite the ego rush of watching your hits soar, you’re wondering what’s the point—or, rather, how do I make some cold hard cash from this thing?
Step 1: Focus your blog Focus your blog. Blogs that make money are blogs with a specific market and a good PageRank. Be passionate about your subject and generate as much traffic as you can. If you’re obsessed, others will be as well.
TIP: Don’t expect to get rich from your blog. At least not right away. Some popular blogs report more than $40,000 dollars a month in earnings—but unless you’ve got millions of visitors already, don’t expect to quit your day job anytime soon.
Step 2: Sell advertising Selling advertising is the top moneymaking method with a blog. AdSense, a service from Google, will place relevant ads from advertisers on your blog. If your reader clicks on the link, you get paid. Exactly how much depends on your traffic.
TIP: The upside to this method is that it’s very easy; the downside is that you don’t choose who advertises or what you get paid.
Step 3: Choose the ads yourself Some ad-providers, like blogads.com, help you choose the advertiser’s you want and give you the right to set the price.
TIP: The upside to this method is that you’re in control; the downside is if you set the prices too high or are too picky about advertisers, you won’t make any money.
Step 4: Write a review Get paid to write a product review that relates to your blog’s topic. Sites like payperpost.com will match you with a product. Reviews are usually short and don’t have to be positive, but you will have to disclose you’re getting paid.
TIP: Stay credible—be honest, and don’t post too many paid reviews. If you look like a marketing shill, you’ll lose readers—and money.
Step 5: Sell merchandise Sell merchandise. Suppose your blog has a really cool logo or you’ve developed some catchphrase that has caught on—put it on a t-shirt or coffee cup. A bunch of sites will do this for you, including cafepress.com. They earn the base price, and you earn the mark up.
Step 6: Get an affiliate program Get an affiliate program. Probably the most popular of these is amazon.com. This works by having a specific product advertised on your blog, and if readers follow your link and buy it, you get a percentage of the sale.
TIP: Affiliate programs are the better routes for newer blogs to make money, since it won’t be so crucial to have thousands upon thousands of clicks before you get a check.
Step 7: Make money indirectly Make money indirectly from your blog. Many bloggers find they can earn money from their blog because it steers customers to a service they provide or to a product they’re selling. Think of it as an ad for you!
Step 8: Beg Beg. There are a few sites like paypal.com that can put a 'donation' button on your blog. You’re blogging your heart out—why not ask your audience to toss a coin into your hat?
FACT: The number of blogs doubles every six months.