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How to Perfect the Elevator Pitch

If you happen to run into your ideal employer or business partner, in an elevator – or anywhere else for that matter – you'll have about 30 seconds or less to wow them. Here's how to do it.


  • Step 1: Brainstorm Brainstorm a list of phrases that describe you and cross off any cliches or catch phrases. Keep only the most unique and honest statements.
  • Step 2: Craft a description Craft a description of qualifications that you can share in 30 seconds or less.
  • TIP: Write the pitch like you speak. This will make it easier to deliver and make it sound more authentic.
  • Step 3: Practice Practice your pitch on friends and family. Ask for feedback and adjust your pitch. It will become natural by doing it over and over.
  • TIP: Use a mirror to pitch yourself. If you can't look yourself in the eye, how can you engage someone else?
  • Step 4: Make it about them Make your pitch about the needs of your listener. Talk about the problems facing their industry that you are uniquely positioned to solve.
  • Step 5: Describe your value Describe your value in solving these problems.
  • Step 6: Allow room for dialogue Allow room for dialogue. Most people don't like to be talked at, so be conversational and show an interest in them.
  • Step 7: Ask for something Ask for something – a business card, a phone call, or permission to send your resume. The point of your pitch is to break the ice and generate interest, but you need to ask for the next step.
  • FACT: Did you know? As of 2009, the Taipei Financial Center in Taiwan featured the world's fastest elevator, running at a top speed of 39 miles per hour.

You Will Need

  • Skills or ideas
  • A list of descriptive phrases
  • A description of your qualifications
  • Practice
  • Mirror (optional)

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