If you're looking for an effective and efficient online campaign, look no further than the no. 1 video site on the web. Here's how YouTube can help you get your video in front of the right users at the right time.
Step 1: Upload videos Create a free YouTube account and start uploading engaging videos on your channel that will keep users coming back.
Step 2: Personalize your channel Establish your presence by customizing your channel. Consider it your personal piece of real estate in the coolest, most diverse neighborhood in town.
Step 3: Promote your videos Use Promoted Videos to drive traffic to your video on YouTube every time someone searches for related keywords. Visit ads.youtube.com, and start your campaign in minutes. Set your own budget, and choose what words will trigger your promotion. You only pay when someone actually clicks on your video, so you're guaranteed a focused, cost-effective ad campaign.
Step 4: Lead users to your site Once you've driven potential customers to your video, make sure they know what to do next. By creating an overlay that links back to your site, many of those viewers will become instant customers.