Why YouTube Matters To You. You already know YouTube. You've probably watched a funny video and shared it with friends, seen the world come together in concert and witness democracy in action, maybe even contributed to the site yourself. But you may not know that advertising on YouTube offers an incredible opportunity to reach your audience easily, efficiently and effectively, whether you're a Fortune 500 company or a local retailer. With over 400,000 million users worldwide, chances are your potential customers are already on YouTube.
By offering a unique set of advertising tools, YouTube helps you find those customers ensuring that your message connects with the right audience in a personal and targeted way. Whether you've got a video to show potential customers or not, it's easy to start advertising on YouTube. The flexibility and control of Google AdWords and the interactive and engaging features of YouTube are all right at your fingertips. The world uses YouTube, you can too. Go to google.com/ads/youtube to get started.