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How to Name a Business

Although a great name won't save a failing business, it will help a good business communicate effectively to its customers.


  • Step 1: Identify the business Identify the qualities of your business that you want to communicate to your customers. Think about how you want your business to make your customers feel.
  • Step 2: Brainstorm Brainstorm words for your name with help from your friends and family. Browse through dictionaries, books, and magazines for inspiration.
  • TIP: Hire an ad agency to create new names and to help you navigate trademark law if creativity isn't your strong suit.
  • Step 3: Stick to real words Stick to real words. They are more relatable and easy to understand. But don't choose narrow words that confine your business, either.
  • Step 4: Add flair Add flair to your business name to make it memorable. Chose humorous or suggestive words.
  • TIP: Alter the spelling of a word to make it more memorable.
  • Step 5: Be different Be different from the rest. Don't select a name that is too similar to a competitor's name.
  • Step 6: Make it sound good Pick a name for your business that sounds good. Use words with qualities like alliteration or hard consonants.
  • Step 7: Trademark the name Protect your business name with a trademark. Consult a lawyer to find which trademark classification fits the needs of your business.
  • FACT: According to a 2006 survey of entrepreneurs, 42 percent said they started their first business during childhood.

You Will Need

  • Creativity
  • Help from friends and family
  • Dictionary
  • Books
  • Magazines
  • Lawyer
  • Ad agency (optional)

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