- Step 1: Make it brief Make the review as brief as possible to entice people to read it. Limit yourself to three or four important points.
- TIP: Web sites often limit reviews to 500 words or less – in some cases, 200 words or less.
- Step 2: Use strong words Use strong verbs, adjectives, and nouns to describe everything with pinpoint accuracy.
- Step 3: Be honest Write positively or negatively about your subject – be honest and give a clear reason why you liked or disliked something.
- TIP: Break up long passages of text with bulleted lists and highlight important points with words in bold or in all caps.
- Step 4: Speak from experience Speak from experience to an audience that is just like you and realize that, as the consumer, your opinion counts.
- Step 5: Use the active role Use the active voice and not the passive. Don't be afraid to inject humor and energy and have fun with it.
- FACT: The term Blog, short for Web Log, celebrated its 10-year anniversary since it was coined by Jorn Barger in 1997.
You Will Need
- Strong verbs
- and nouns
- Clear voice
- Bulleted lists (optional)
- Boldface type (optional)