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How to Sell at Farmers Markets

Get rid of the middle man, cultivate more green for your pocket, and discover new rewards when you sell fresh produce directly to consumers at farmers markets.


  • Step 1: Contact market manager Contact the market manager to make operating arrangements and to obtain market rules for selling your produce. Rules may differ between a destination farmers market like the Third and Fairfax market in Los Angeles and a small-town event.
  • TIP: Make sure market hours comply with your schedule before making a commitment to participate.
  • Step 2: Establish prices Establish product prices., making sure you charge what products are worth and that your prices are competitive with other sellers.
  • Step 3: Create a display stand Create a display stand using a folding table or plywood and sawhorses.
  • TIP: Add a cover for protection from sun and rain, and display photos of your farm and fields. Both will make your stand more appealing to customers.
  • Step 4: Bring cash Bring cash, a cash box, and bags or boxes to the farmers market to accommodate sales.
  • Step 5: Develop regular customers Develop regular customers from among the market's returning shoppers to create a solid sales base.
  • TIP: Offer free samples to interest customers.
  • Step 6: Find a market niche Find a market niche and aim to sell the best quality products, have the nicest stand, and provide the friendliest service at the market.
  • Step 7: Promote products Promote products by providing information about your wares, ranging from nutritional value to storage methods and recipes. Now, pack up the harvest and get on your way to a rewarding sales adventure.
  • FACT: Produce purchased in the Midwest at conventional grocery store travels an average of 1,500 miles from the field to table.

You Will Need

  • Produce
  • Market sales arrangements
  • Display stand
  • Signs
  • Cash
  • Cash box
  • Bags or boxes
  • Stand cover (optional)
  • Samples (optional)

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