Get rid of the middle man, cultivate more green for your pocket, and discover new rewards when you sell fresh produce directly to consumers at farmers markets.
Step 1: Contact market manager Contact the market manager to make operating arrangements and to obtain market rules for selling your produce. Rules may differ between a destination farmers market like the Third and Fairfax market in Los Angeles and a small-town event.
TIP: Make sure market hours comply with your schedule before making a commitment to participate.
Step 2: Establish prices Establish product prices., making sure you charge what products are worth and that your prices are competitive with other sellers.
Step 3: Create a display stand Create a display stand using a folding table or plywood and sawhorses.
TIP: Add a cover for protection from sun and rain, and display photos of your farm and fields. Both will make your stand more appealing to customers.
Step 4: Bring cash Bring cash, a cash box, and bags or boxes to the farmers market to accommodate sales.
Step 5: Develop regular customers Develop regular customers from among the market's returning shoppers to create a solid sales base.
TIP: Offer free samples to interest customers.
Step 6: Find a market niche Find a market niche and aim to sell the best quality products, have the nicest stand, and provide the friendliest service at the market.
Step 7: Promote products Promote products by providing information about your wares, ranging from nutritional value to storage methods and recipes. Now, pack up the harvest and get on your way to a rewarding sales adventure.
FACT: Produce purchased in the Midwest at conventional grocery store travels an average of 1,500 miles from the field to table.