Love the guy, hate the wardrobe? You are not alone, my friend. Help improve his fashion sense so he'll learn what to wear – and what not to wear.
Step 1: Proceed cautiously Proceed cautiously. Criticizing his wardrobe may make him defensive -- and resistant to makeover attempts. Begin by giving him a new piece of clothing as a present.
TIP: Don't pick anything way out of line with what he normally wears. If it's too far off, he won't wear it.
Step 2: Give him positive reinforcement Whenever he wears the new item, give him positive, but subtle, reinforcement; you want his brain to make a subconscious connection between your adulation and his new clothing. Conversely, have a "headache" whenever he wears something really outdated.
Step 3: Bring home some magazines Bring home a men's fashion magazine and leave it in the bathroom, where he's bound to take a peek at it. Flipping through page after page of well-dressed male models has got to rub off on him, even if it's just a teensy bit.
Step 4: Take him shopping Now that he's primed for new clothes, drag him to the mall and park near an entrance that leads into the men's department, where you can "notice" something that would look great on him. Time the trip to a big sale, and steer him to soft fabrics and comfortable cuts so his new clothes will feel as good as they look.
TIP: Never tell him an outfit is "cute" or that he'd look "adorable" in it. It will be the kiss of death.
Step 5: Influence him Surround him with examples of stylish men: Point out well-dressed sports heroes; get him hooked on a TV show filled with debonair dudes; take him to a club or restaurant known for its trendsetting clientele.
Step 6: If all else fails... If all else fails, introduce him to two things: an iron, and a good tailor. It's amazing what a good press and a perfect fit can do, even for the oldest, lamest clothes.
FACT: Twenty-two percent of men surveyed said that comfort is the most important factor governing their clothing purchases.