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How to Feel Comfortable in a Lingerie Store

Do lingerie stores make you feel as exposed as a see-through negligee? Follow these steps to shop for intimate apparel without embarrassment.


  • Step 1: Be prepared Before you shop, consider who's going to wear the lingerie you buy; knowing her preferences in size, style, and color can help you avoid feeling overwhelmed.
  • TIP: If you don't know her bra or underwear sizes, consider pieces with less specific fits, like pajamas or a camisole.
  • Step 2: Enter with confidence Stand up straight, hold your head high, and smile as you enter the store. One study has demonstrated a link between self-confidence and posture -- plus, salespeople may be wary if you skulk around like you're trying to steal ladies' underthings.
  • Step 3: Stay focused Stay focused on your own shopping; keeping your mind on the task at hand will help keep anxious, uncomfortable thoughts out.
  • Step 4: Ask for help Approach a salesperson as soon as you can; it's their job to put you at ease and help you find the right item. Let them guide you through the lingerie options -- they're the experts in this delicate world.
  • TIP: Don't trust your salesperson blindly, or you may get talked into items you don't want or can't afford.
  • Step 5: Shop around Don't be afraid to look around and ask questions about any lingerie you're unfamiliar with -- there's nothing wrong with showing interest in the store's displays. Just remember: no peeking at the dressing room area.
  • Step 6: Feel proud When you're done shopping, relish your triumph over a double D-sized psychological obstacle.
  • FACT: In 2009, three Chicagoans won a prize for inventing a bra that transforms into a protective face mask.

You Will Need

  • Lingerie-wearer's preferences
  • Good posture
  • Focus
  • Salesperson

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