Whether promoting a business, band, or just an idea, you can use these tips to spread the word and get you the attention you crave.
You will need
- Artistic talent
- Hard work
Step 1 Create a press release Create an eye-catching press release to distribute to local newspapers, radio, and TV stations that outlines your story, product, event, or business.
Design an interesting logo or tagline that gets people buzzing.
Step 2 Recruit an army Recruit an army of supporters willing to work cheap or volunteer and have them pass out fliers, talk to their friends, hang posters, and generate word-of-mouth advertising.
Step 3 Target the correct audience Target the correct audience for your product or event to narrow the scope and reduce costs.
Step 4 Search for free ad space Search for free ad space on bulletin boards in coffee houses, bookstores, and at local grocery stores.
Step 5 Plan a media event Plan a media event — like a cocktail party or free concert — and invite as many press people as possible. Pack the event with friends and supporters to create energy and excitement.
Attract more attention with controversy or latch on to a current political story — just don’t break the law or turn off loyal supporters.
Step 6 Go online Go online and start a blog, website, or post a video to YouTube and take advantage of social networking sites like MySpace and Facebook. Once your news goes viral, it may take on a life of its own.
Did You Know:
The company Moon Publicity offers moon-based advertising, which would use small robots recreate logos and text on the lunar surface, starting at $46,000.