How to Get Publicity

Whether promoting a business, band, or just an idea, you can use these tips to spread the word and get you the attention you crave.

You will need

  • Artistic talent
  • Friends
  • Hard work
  • Internet

Step 1 Create a press release Create an eye-catching press release to distribute to local newspapers, radio, and TV stations that outlines your story, product, event, or business.

Step 2 Recruit an army Recruit an army of supporters willing to work cheap or volunteer and have them pass out fliers, talk to their friends, hang posters, and generate word-of-mouth advertising.

Step 3 Target the correct audience Target the correct audience for your product or event to narrow the scope and reduce costs.

Step 4 Search for free ad space Search for free ad space on bulletin boards in coffee houses, bookstores, and at local grocery stores.

Step 5 Plan a media event Plan a media event — like a cocktail party or free concert — and invite as many press people as possible. Pack the event with friends and supporters to create energy and excitement.

Step 6 Go online Go online and start a blog, website, or post a video to YouTube and take advantage of social networking sites like MySpace and Facebook. Once your news goes viral, it may take on a life of its own.