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How to Market a Home-Based Business

Market your home based business as if you were a Fortune 500 enterprise. Learn to cover all the bases and focus your efforts to gain the greatest return.


  • Step 1: Define it Define the market for the product or service of your home-based business. Research and experiment to determine your customer base and appeal and adjust your approach accordingly.
  • Step 2: Analyze competition Analyze the competition to better promote what you have.
  • TIP: Successful entrepreneurs always find a niche -- a part of the market that no one else serves as well as they do.
  • Step 3: Talk it up Start casual conversations and network wherever you go to make people aware. You never know when a business contact or opportunity will present itself.
  • Step 4: Build a network Build your network through chamber of commerce and PTA meetings, civic associations, trade shows, professional conferences, and online social network sites.
  • TIP: Design attractive and professional business cards, brochures, and letterhead to distinguish your business as you promote it.
  • Step 5: Ask for business Ask for business with cold calls or by offering bargain rates. Don't let pride get in the way -- if you don't speak up for yourself, no one else will.
  • Step 6: Establish price Establish a fair price for your product or service to make a profit and remain competitive.
  • TIP: If you undervalue your product or service you could lose customers, and raising the price later will be near impossible.
  • Step 7: Read, learn Read publications and learn from people in the field to expand your knowledge and get ideas. Attend meetings and conferences to stay abreast of challenges and to get your business name out there.
  • Step 8: Follow up Follow up with potential customers. This is about developing long-term relationships and a foundation of trust so that your name and company reputation are circulated favorably.
  • FACT: As of 2010, small businesses employed about half of the private sector work force in the United States.

You Will Need

  • Product or service
  • Research
  • Analysis
  • Network
  • Business cards (optional)
  • Brochures (optional)
  • Letterhead (optional)

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