How to Ask for Donations to Your Charity

Fundraising is an art. Hone this valuable craft, make soliciting simpler, and increase donations to your favorite charitable organization with these pointers.

You will need

  • Website or e-mail
  • One-click request
  • Content-related solicitations
  • Eye-catching graphics
  • Recurring gift requests
  • Planned giving information
  • List of volunteer opportunities
  • Thank you notes
  • Donor success stories (optional)

Step 1 Make it easy Make giving easy by using one-click requests that link to the donation processing page on your website or in e-mails.

Step 2 Connect requests to content Connect requests for donations to your website or e-mail content. For example, if your page describes your services for animals, you might want your request to read, “Give these animals a better future. Click here to donate now.”

Step 3 Use eye-catching graphics Use attention-getting, eye-catching graphics or photos in your solicitations. A picture is worth a thousand words.

Step 4 Solicit recurring gifts Solicit recurring gifts from anyone who pledges. Setting up regular gifts, whether it’s monthly, quarterly, or semi-annually, makes it easy for the donor to give and creates guaranteed future revenue for your charity.

Step 5 Encourage planned giving Encourage planned giving by clearly outlining your charity’s options and giving specific instructions on how to transfer stock, donate a vehicle, or make another type of planned gift. Several online companies offer tools for incorporating planned giving into your website, including a planned gift calculator.

Step 6 Solicit volunteers Solicit volunteers by providing interesting and detailed information about such opportunities on your website. Include job descriptions, photos, time commitment, contact information, and online applications.

Step 7 Send thank you notes Send thank you notes to everyone who makes a donation. Making donors feel appreciated will keep the gifts rolling in.