Fundraising is an art. Hone this valuable craft, make soliciting simpler, and increase donations to your favorite charitable organization with these pointers.
Step 1: Make it easy Make giving easy by using one-click requests that link to the donation processing page on your website or in e-mails.
Step 2: Connect requests to content Connect requests for donations to your website or e-mail content. For example, if your page describes your services for animals, you might want your request to read, "Give these animals a better future. Click here to donate now."
TIP: Incorporate donor success stories with appeals to give.
Step 3: Use eye-catching graphics Use attention-getting, eye-catching graphics or photos in your solicitations. A picture is worth a thousand words.
Step 4: Solicit recurring gifts Solicit recurring gifts from anyone who pledges. Setting up regular gifts, whether it's monthly, quarterly, or semi-annually, makes it easy for the donor to give and creates guaranteed future revenue for your charity.
Step 5: Encourage planned giving Encourage planned giving by clearly outlining your charity's options and giving specific instructions on how to transfer stock, donate a vehicle, or make another type of planned gift. Several online companies offer tools for incorporating planned giving into your website, including a planned gift calculator.
Step 6: Solicit volunteers Solicit volunteers by providing interesting and detailed information about such opportunities on your website. Include job descriptions, photos, time commitment, contact information, and online applications.
Step 7: Send thank you notes Send thank you notes to everyone who makes a donation. Making donors feel appreciated will keep the gifts rolling in.
FACT: Americans gave about $295 billion to charity in 2006.