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How to Make a Business Introduction

Making a proper business introduction doesn't have to be nerve-wracking. To avoid feeling awkward, observe certain basic rules to present a poised manner that will put everyone at ease.


  • Step 1: Introduce in order of rank Introduce the client or visitor before the boss or anyone in the office, and in order of position, instead of gender or age. In an office-hiring situation, mention the new hire first to the boss, who is mentioned second.
  • Step 2: Shake firmly Shake hands firmly, acting congenial and accepting. Both men and women are expected to stand up to be introduced.
  • Step 3: Use titles Use titles and last names initially, until invited to be on a first-name basis. Don't use an honorific when introducing yourself -- just your whole name.
  • Step 4: Respond briefly Greet the person when introduced by someone else, with a brief, genuine, and relaxed "How are you doing?" or "Pleasure to meet you." Make everyone feel at ease under the circumstances with a friendly demeanor.
  • TIP: Stir up some conversation to get past the formal introduction part so that people can relax and get to know one another on their own.
  • Step 5: Put names on the subject line Manage e-introductions, on the other hand, by putting the names of those being introduced in the e-mail subject line, explaining who is who in the body of the e-mail. Don't use vague and unprofessionally offhanded titles in the letter like "Intro."
  • Step 6: Send it through a representative Draft the e-mail letter for an intermediary making the business introduction for you. Once they send it under their name, wait for permission to speak directly with the client once the connector secures the go-ahead.
  • Step 7: Show you know them Convey in the body of the short letter of the e-mail what the business intention is, and indicate that you know something about their company in the first sentence. If you don't, they will rightly assume you don't care -- so neither will they. Move on to foster a good business relationship.
  • FACT: Much was made of Michelle Obama returning Queen Elizabeth's embrace in their introductory meeting at Buckingham Palace in 2009, though it was acceptable as the Queen reached out first.

You Will Need

  • Manners
  • Titles
  • E-mail
  • Connector

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