- Step 1: Why Video? To be competitive in today's marketplace, a smart video strategy is key. As the fastest-growing medium in history, with more than 2 billion clips viewed every day, online video can serve as an incredibly effective communication tool. Industry leader Howcast can craft a high-volume, high-quality video content strategy to fit any budget. Our impressive client roster includes some of the biggest brands and organizations in the U.S. and around the world.By leveraging our content creation expertise, broad social media and video distribution platform, and innovative, user-friendly technology solutions, you can make Howcast your one-stop shop to power your strategies for consumer education, sales and marketing, training, customer support, and brand building.
- Step 2: What can Howcast do? To attract new customers, Howcast can provide targeted, entertaining, informative videos to help them understand why your products and services represent their best choices.To retain and up-sell existing customers, Howcast can educate them about products and services they've already purchased with video demos and short tutorials that highlight particular features.Need to reach other audiences, too? Howcast can tailor video messaging to train sales teams, aid customer support representatives, and target key business partners. As a leading media company, Howcast also offers branded entertainment and original web programming ripe for sponsorship opportunities.
- Step 3: What's the Howcast process like? Once topics are selected (with the help of Howcast's data analytics), our in-house creative team gets to work producing content of the highest quality and accuracy, bearing in mind your key talking points and messaging goals. Our award-winning filmmakers select from a wide variety of visual styles to best suit your brand and specific needs and bring your custom content to life.
- Step 4: How are the videos distributed? To maximize exposure, your videos are optimized for search and then distributed across a wide array of platforms, from websites and mobile devices to social media and even retail outlets. In most cases, your videos can also be distributed across Howcast’s powerful distribution network, comprised of Howcast’s site and mobile apps, other leading video sites, linear TV, and video on demand services.Howcast can augment this "earned media" distribution with paid media syndication that targets specific audiences. Paid media placements guarantee playbacks by incorporating your Howcast-created videos into rich media ad units and social-media networks.
- Step 5: What else can Howcast do? Howcast is as much a technology company as it is a media company. Not only can we create and ensure optimal distribution of high-quality videos, we can also provide technology solutions to meet your specific needs, from our patent-pending video player -- optimized for instructional content, customized to match your brand, and incredibly easy to embed on any web page -- to mobile application development and more. By weaving together world-class custom video creation, organic and paid distribution, and innovative technology solutions, Howcast is a full-service new-media partner ready to help you unleash the full potential of a carefully tailored online-video strategy!