How to Send a Demo to a Record Label

Many demos from aspiring musicians are sent daily to major record labels. Know how to increase the chances of your demo getting noticed.

You will need

  • CDs
  • Letter of introduction
  • Press kit
  • Your demo
  • Padded envelope
  • Artist website

Step 1 Find the right record labels Find the right record labels. Read info on the CD packaging of recording artists similar to your music style and compile a list of compatible record companies.

Step 2 Get record company contact info Get record company contact info through business reference materials often found at public libraries, such as The Music Week Directory.

Step 3 Phone record companies Phone record companies and get the name of the A&R (Artists and Repertoire) person who handles your music genre. Find out if they accept unsolicited demos.

Step 4 Send a letter of introduction Send a short letter of introduction to the A&R person before sending your demo. This may add a personal touch that gives your demo a better chance to be opened.

Step 5 Create a press kit Create a press kit. Include an eight-by-10-inch glossy black and white photo of yourself or your band, a brief artist bio, and press clippings. Contact information should be on every press kit page.

Step 6 Properly package your demo Properly package your demo, preferably in CD format. Put the demo and kit in a padded envelope that includes your correct name and return address.

Step 7 Call the A&R person Call the A&R person several days after sending the demo to make sure that they’ve received it, and then wait for them to offer you a contract.