Hi I'm Cari Cole. I'm a celebrity vocal coach and artist development expert. And I help artist find their voice, craft their music, and create successful music careers. I've worked with Donald Fagen from Steely Dan, Courtney Love from Hole, I've worked with the band Journey. I'm going to teach you how to be a better singer and performer. So I'm going to talk just for a minute about artist development and understanding what it is and why it's important and how to develop yourself as an artist. The truth is being an artist today is, I talk a lot about voice as a voice coach and the voice is important, it sells the song, it sells everything and not only just sells it but communicates it and expresses it, it is the carrier of the emotion and the expression of that artist. Ultimately there's a lot of other factors that come into that moment of creating a great artist and its not only your voice, its your songs and your songwriting, its your message, its your artistry, it's how you deliver that message, how you flavor that message, its your brand, its your image, its your creativity on a visual front today as well. It's not just what you're hearing. I develop artists in NYC and I work with them every day helping them to become better at who they are. And that involves all of those things that I just mentioned. I put them on a really intense schedule of vocal training and songwriting and developing their vocal chops and chord progression and instrument ability, playing on piano or guitar. All of those things factor into making somebody really well-rounded so that they can bring their message to their audience and become successful at what they do. And thats a craft and thats something that you work at. I think the key things are recognizing what someone's strengths are and helping them go more in that direction than even they are convinced of. Pushing them down that road a little further. If you really look at great artists, let's look at Marvin Gaye as an example, who was doing his thin tie, silk shirt, Motown R&B balladeer kind of thing before he came out with "What's Going On?" and that record really made him as an artist but that was something that came from inside of him that he went with that was a huge turn from what he was doing. So he was taking a big risk and I think it's not easy to take that risk. And I have artists right now that are famous in the public eye that are working on their craft and trying to take that turn right now, one in particular. We'll see if she's able to do that. A lot of things have to be in place for that to happen. But artist development is about nurturing your vision, your message, and what it is that you want to bring to the forefront as an artist and that includes all of it. It includes your voice, your songwriting, your craft, and your performance craft. You can't leave one stone unturned, they're all important. And artist development is important today because it's not being done by labels anymore, or virtually not. It's an important process that needs to be nurtured within each artist and you need more than one person to do that. So if that's something you're looking to do, you need someone like myself or a manager or somebody who is going to actually help you bring out your best qualities as an artist and I hope that helps you figure it out.