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How to Prepare Ads for Upload to Ad Desk

Make your digital ad campaign go smoothly with these tips.


  • Step 1: Use common ad sizes Use a common ad size. Most sites sell ad space in the following sizes: 160x600, 180x150, 300x250, 468x60, and 728x90. Having a banner in each size provides you with more placement opportunities.
  • Step 2: Give it time When choosing your start date, remember to factor in time for creative review and revision, which typically requires 1 to 2 business days for new ads that have not yet been approved.
  • Step 3: Stick to the guidelines Make sure your ad conforms to the Ad Desk and AOL Advertising banner guidelines. Click the link on the file upload checklist to go right to the Help Center and see the ones people most commonly miss, such as: ensure your file size is between 16 bytes and 40 kilobytes, with a resolution of about 72 dpi; use clear, high-quality images; include your company name, logo, or URL on your banner; include a 1 pixel-wide black border around the banner; be sure your banner is clickable throughout, and provide a click-through link that opens a new browser window; and include your company's privacy policy on your landing page and any other pages that collect personal information. If you are uploading a Flash or 3rd Party Tag banner, follow the guidelines for each.Be sure to review the checklist carefully to review other commonly missed guidelines.
  • Step 4: Know your options Know your options: On the Add Banner page, you can upload a new banner, upload a 3rd-party ad tag if you choose to serve your ads through a 3rd party, or, if you've used Ad Desk before, reuse a previous banner.
  • Step 5: Upload a new banner To upload a new banner or tag, just click the appropriate tab and fill in the blanks. To reuse one of your old ads, click "Reuse a Previous Banner." Under the tab, you'll see the Ad gallery with all your previous ads; to use one, click 'Add." You can also upload multiple banner tags at once in the Ad Gallery. If you're using the Ad gallery to upload banners, make sure you assign them to a campaign. From the Campaigns tab, select the desired campaign from the list, then click "Manage Ads."
  • Step 6: Reap the rewards Sit back and reap the rewards of AdLearn,'s proprietary optimization technology, which delivers the right ad, to the right place, at the right time and frequency, to the right customer. Best of all? It gets smarter and more sophisticated the more you use it.

You Will Need

  • Banner ads in industry standard sizes
  • Adequate review/revision time
  • Banner guideline compliance
  • 3rd-party ad tag (optional)

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