Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people grow their channels on YouTube with business services, technology support, and advertising opportunities. And today we're going to be talking about how to earn money on YouTube.
Live streaming started out on YouTube as something that was only available to concert promoters and big event creators, and now YouTube has opened up the live streaming platform to all of its partners. So you can now actually with the click of a couple buttons be connected directly live to your fan base. It's a nice alternative way to really engage with your audience. Traditionally, if you upload a video, you kind of set it and you see what happens in terms of the community reaction. Live is of course a whole different ball game, you get the feedback instantly, and you often can communicate in a more real time way with your audience. Live streaming on YouTube is ad-supported just like the regular partnership program, but right now it hasn't been fully developed, so it's not really something I encourage people to look at as a way to make money. It's more of a interesting way to continue engaging with your fans. I expect to see over the coming months and years for live streaming to become a more mature market and a way to generate revenue as a creator.