Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people grow their channels on YouTube with business services, technology support, and advertising opportunities. And today we're going to be talking about how to earn money on YouTube.
One of the great benefits of becoming a YouTube partner is you actually get access to something known as a branded channel. Now a branded channel has enhanced features such as a larger banner space, the ability to link from that banner to multiple places, and you can even do a few more graphic enhancements. So it's something that people really look forward to when they become a partner, because it's kind of an upgrade. Now of course with your branded channel, you can also have advertisements appear when people watch your videos, and you receive a share of that revenue. Having a branded channel is kind of a mark of pride for a lot of creators, because it says "Hey, I'm now a partner, and I'm in this for the long haul, and I'm making content on a regular basis." So typically people will start to promote and advertise their channels a little bit more once they become a branded. It's a nice milestone, and it's definitely a better user experience when someone has fully branded their channel.