Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people grow their channels on YouTube with business services, technology support, and advertising opportunities. And today we're going to be talking about how to earn money on YouTube.
YouTube partner program is a way that YouTube compensates video creators for their creativity. They do that by running advertisements alongside people's videos, and they share the majority of that advertisement revenue with the creator. The best candidates for the partner program tend to be folks who create original material. So YouTube is definitely not looking for people ripping videos off of television or doing necessarily remixes and mash-ups. Not that that stuff's not interesting, but really the partner program is made out for original videos. So if you are an animator who does your own animations and your own music, you'd be a great candidate for the YouTube partner program. If your a songwriter who writes their own songs and makes their own videos, you're also a great candidate. In some cases people just share their lives, they do video blogs and just kind of connect with people around the world, and those folks are also eligible for the partner program. The partner program started in 2007. YouTube started about 2 years before that. Initially it was just a place to share videos. In order to attract more serial content creators and better quality content, YouTube started the partner program which then started compensating these creators. So the partner program opened up a whole new creative class, people that were making videos, animations, songs, interacting with each other, and since then it's been pretty amazing to watch it grow.